439 days ago
Ad Retargeting
Posted on 8, Apr
You probably have heard of Ad Retargeting by now – it’s the new kid on the advertising block. Savvy e-commerce business owners have undoubtedly realized that old school advertising doesn’t exactly cut it anymore. As the ever-expanding internet world is becoming more fluid and dynamic, online companies are under increasing pressure to follow suit by [...]
How to Improve Your Blog Outreach
Posted on 29, Mar
Content, and more specifically SEO optimized content, is becoming more and more valuable in getting the name of your business ‘out there’. Online blogs especially have become the best way to get your promotional message to as many people as possible and may even help you create a valuable backlinks network. Today, we would like [...]
Best Services for Hosting your e-Commerce Site
Posted on 28, Feb
Launching your own e-commerce website often requires a lot of problem solving. But one of the biggest headaches is how and where to find a reliable web hosting solution that will fit into your start-up budget. Of course, the option of having your own in-house server offers more reliability, speed and security and allows for [...]
4 Useful Web Analytics Tools for e-Commerce
Posted on 10, Feb
Even if your e-commerce website is pulling in thousands of visitors every day, this is still no guarantee for a successful business. The secret is also to attract the right kind of traffic, the kind that contains a host of potential new customers who could be interested in your products or services. To steer this [...]
Top 5 Marketing Blogs to Read
Posted on 23, Jan
Today, we want to share with you top 5 of the best marketing and e-commerce blogs on the web so you can keep yourself well-informed by subscribing to their feeds (and of course, our blog too!). 1. Get Elastic GetElastic is the world-renowned marketing blog by e-commerce software provider Elastic Path. Generally acclaimed and boasting [...]
Getting the Best ROI with Facebook Ads (Part 2 of 2)
Posted on 16, Jan
To continue with our last post, we will share with you how to best measure and ensure high ROI with your Facebook Ads. There are two ways of doing this. Advertisers whose main objective is to spread brand awareness are most likely to go with the Cost per Thousand Impressions (CPM) option, where you pay [...]
Getting the Best ROI with Facebook Ads (Part 1 of 2)
Posted on 13, Jan
Many marketing experts agree that advertising on Facebook is one of the most effective ways to bring targeted traffic to your business or website. However, for a beginner, running a campaign on Facebook does not automatically guarantee traffic and sales. Its success largely hinges on how the campaign has been set up and how well [...]
Four Useful Tools for Going Mobile
Posted on 4, Jan
If you’re running an eCommerce website, ask yourself this question right now: “Is my site mobile user-friendly?” If you answered “No,” “Maybe,” or “Uhh…” then you seriously need to find ways to turn that answer into a YES. Mobile commerce isn’t just burgeoning or “potentially rewarding” anymore. It’s here. And it’s thriving. In fact, Google stated [...]
Give Customers Reasons to Come Back Using Rewards (Part 2)
Posted on 15, Dec
Our previous blog post discussed using gamification to reward and keep customers coming back to your website. However, gamification, while effective, may not be for everyone. If you feel that it isn’t your website’s cup of tea, then we invite you to explore other reward tactics such as running a social media contest and giving [...]
Give Customers Reasons to Come Back Using Rewards (Part 1)
Posted on 14, Dec
There’s this adage that goes something like, “Happiness is like jam. You can’t spread even a little without getting some on yourself.” In spite of its cheesiness, the same concept actually applies to implementing a reward system in your business: By giving perks or incentives to your customers, you’re simultaneously rewarding yourself in the process. In [...]
