Happy Friday everybody!

We’ve talked about how important Search Engine Optimization (SEO) is for your site to be found by your potential customers. We’ve also discussed on different methods to help you improve SEO for your store.

We came across a recent survey by MerchantCircle, asking more than 2,500 small business owners, “if you had to put all your marketing time and budget into only one channel, what would it be?”

Below is the result based on the answers provided:

- Search Engine Optimization: 32.9%
- Traditional Media: 19.7%
- None of the Above: 17.9%
- Social Media: 16.0%
- Paid Search Advertising: 9.8%
- Mobile Marketing & Advertising: 3.7%

It would be good to compare notes and see how you allocate your marketing budget against this list and re-assess if you are missing on any marketing channels that could potentially help you boost sales.

Research credit: Search Engine Land