Today, we want to share with you top 5 of the best marketing and e-commerce blogs on the web so you can keep yourself well-informed by subscribing to their feeds (and of course, our blog too!).
1. Get Elastic
GetElastic is the world-renowned marketing blog by e-commerce software provider Elastic Path. Generally acclaimed and boasting more than 14,000 subscribers, this blog allows you to catch up with the latest marketing news and comment on or interact with posts via social media. A few of the topics covered are digital commerce, social media, conversion optimization and search marketing and, although mostly relevant for larger e-commerce businesses, the blog also covers important subjects for medium-sized to smaller online companies.
2. Econsultancy’s Digital Marketing Blog
Some of the topics covered on Econsultancy’s marketing blog are e-commerce, social media and SEO. Contributions are posted on a daily basis and include site reviews, news features, how-to articles and marketing tips and tools. Econsultancy is a UK-based online networking platform, which offers independent advice and marketing strategies to over 100,000 e-commerce professionals around the globe. Offering detailed research and training and development tools, this comprehensive website is perfectly placed to provide blog posts with the most relevant and up-to-date information about the world of e-commerce.
3. TopRank Online Marketing Blog
Lee Odden’s company TopRank is regarded as one of the top marketing consultancy firms in the business, offering innovative marketing strategies that can help e-commerce bosses attract and retain customers. In his blog, Odden shares the vital information he has gathered on SEO, digital marketing and search media optimization during a career spanning nearly 15 years. The TopRank blog features in a host of top 10 and 20 lists across the internet and its writers also frequently contribute to other influential online marketing blogs.
4. Outspoken Media Blog
The Outspoken Media Blog, written by Lisa Barone, contains informative and outspoken blog posts on SEO, social media and many more marketing-related topics. Compiled in easy, straightforward language, Outspoken Media is a comprehensive marketing blog that even lay people can understand. As the co-founder of Outspoken Media, Inc., an online marketing consultancy business, Ms. Barone certainly knows her stuff and writes insightful and cutting articles on a variety of SEO and marketing topics.
The Neuromarketing blog by Roger Dooley takes an entirely different, but innovative approach to online marketing. By combining research into the workings of the brain with marketing and e-commerce, neuroscience marketing focuses its strategies on customer behaviour and responses, thereby targeting both potential and existing customers in a highly effective way. As CEO of his own marketing consultancy firm, Dooley knows exactly how to implement his knowledge and experience of neuroscience in various forms of marketing and how to effectively convey this information to fellow entrepreneurs.
Like so many other aspects of business, effective marketing strategies are often born through experience, but an informative blog can supply you with all the second-hand information you need to turn any e-commerce business into a grand success.